Why Every Business Needs A Website

Why Every Business Needs A Website

Okay, I am very sure you’ve heard tons of talks about owning a website and you keep wondering – “Do I really need a website?”

A local business owner once asked me this same interesting question –

Paul, how beneficial is a website for my business?”

In this brief article, I am going to quickly help you answer crucial questions and tips that will aid in decision making as it regards getting a professional website and also choosing the best Web Design agency to help you attract more customers and grow your business.

The following are questions I believe you should give answers to as a first step:

  1. Is your Business/Brand something you would like publicized?
  2. Do you want to reach more people?
  3. Do you want to generate more revenue by providing services/products on popular demand?
  4. Do you have strong competitors and aim to have an edge above them?

If you answered “YES” to these questions, then I believe you really need a website whether or not you are a freelancer or the head of a team in a corporate organization.

We all know the main aim of every business (like I always say),

is to generate more customers and grow revenue.

If your business doesn’t boast of this, then you are clearly not in business

The first step to achieving this is to own a smart business website.

The following are outstanding reasons why you need a website:


Having a website shows people how serious you are and gives relevance to your business/brand. It also gives your business the opportunity to let potential customers know why they should trust you.


In 2015, the Nigerian Communications Commission, NCC, recorded more than 97 Million active internet users in Nigeria alone. This number has increased over the years. Having a website gives you the opportunity to reach out to the millions of internet users.

Get in touch with our experts for more information on this.


Your website is more like an online Catalogue or better still, a brochure. Information about your business/brand is easily updated and this makes it easy for your customers to stay updated on the availability of a new product, upcoming event, special promotion or a new service you intent to offer.


A website makes your business available to potentials/customers any time of the day and is accessible on every platform (mobile and desktop devices). Having readily available information like this eases your customers’ stress of calling your office or paying their way down there just to get information.


Think you can’t afford a professional website as a small business owner? You definitely can’t afford NOT to. Although the cost of getting a website varies.


Apart from direct marketing, I would suggest you leverage indirect marketing which involves sharing insightful tips on the benefits that comes with your offered services on Social Media platforms and Blogs.

To read more about how to start a blog in Nigeria and how best to leverage its powers to attract active followers and generate more revenue, I would suggest you read-up insightful tips on Yokebay.

Compared to printing and publicizing catalogs and brochures, a website is a better alternative and better still, it is available to a wider audience.



After reading this brief article, I believe your next plan should be to contact a suitable agency to help you build a professional online presence.

My name is Potoki Paul, personally responsible for putting some Web Design and Digital Marketing Agencies (including Novate Designs) based in Ibadan, Nigeria on the top spot of search results.

For more information on what I do and how I could best help you meet your business needs, Please comment below.

Feel free to Contact Our Experts for more tips and questions on our services or just say HELLO!



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